Innovation is Contamination.

We can't solve new problems with old tools.

We can't change something we don't know.

What we often take for granted is not so good or so bad as we are used to thinking.

Different matters because Different works!

The Non-Obvious Perspective is an approach based on investigating the core of things, recognize their differences and similarities, and combine them in a creative way that generates new value for people.

The Non-Obvious Perspective enables us to look there where we don't see.  

This way, we can find those new and different solutions that push us forward toward innovation.